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{ Category Archives } Rules of Thumb

When Spelling and Grammar Attack

One is most likely to make a spelling or grammatical mistake in any written assertion of intellectual superiority.

Second Law of Change

If you aren’t happy with your current situation, then change something. If it gets worse, change back. If it gets better, keep going that direction.

Making Choices (I)

If you are presented with many choices, and none seems preferable, then simply pick randomly. If no choice is preferable, then no choice is preferable.

Multiplicity of Misfortune

If one customer reports a problem, many customers have that problem.

Pricing Freelance Work

Three rules for pricing freelance work: If you are always turned down after setting a price, your prices are too high. If you are never turned down after setting a price, your prices are too low. If your price is too low for the amount of work it will mean, you’ll be worried you will […]