… you need a filter: someone has to decide what to publish, and has to make those decisions based on how many copies they expect to be able to sell. Those people are called “editors,” and their job is to read all the incoming material, decide what is going to have the best chance of selling, and then determine how to promote each item in order to maximize the sales.
A new piece up on Pajamas media.
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I’ll wholeheartedly agree with this. In the new world of publishing, both on the internet and on dead trees, it’s the editing that makes all the difference.